Home Technology Apple sees iPhone X as an 'Artificial Intelligence (AI) Platform'

Apple sees iPhone X as an ‘Artificial Intelligence (AI) Platform’

It’s been a long time coming for Apple’s iPhone fans, but pre-orders are now being taken for the new iPhone X. The new smartphone will feature artificial intelligence (AI) embedded in aA11 chips and is like no other phone on the market.

Prices will start at $999 which may seem a little steep at first, but when you take a deeper look at what you’re getting for your money, it makes it all worthwhile. Some of the best features of the phone include a new upgraded facial recognition app called Face ID which allows the user to sign into their phone or pay for goods by simply staring at their iPhone X screen.

“We think that the frameworks that we’ve got, the neural engines we’ve put in the phone, in the watch… we do view that as a huge piece of the future,” said Jeff Williams, Apple’s chief operating officer. “We believe these frameworks will allow developers to create apps that will do more and more in this space, so we think the phone is a major platform.” This was spoken as part of Williams’ speech at the 30th anniversary celebrations of Taiwan Semiconductor Manufacturing Company (TSMC).

He also said that technological AI innovations are emerging that will improve the quality of life for millions of people without compromising on their security or privacy. “I think we’re at an inflection point, with on-device computing, coupled with the potential of AI, to really change the world.”

The integration of Apple’s artificial intelligence won’t just be limited to mobile phones. “Some pieces will be done in data centres, some will be done on the device, but we are already doing AI in the broadest sense of the word, not the ‘machines thinking for themselves’ version of AI,” Williams commented.

Other firms investing heavily in AI powered services and products include global technology firms such as Amazon, Alphabet, Facebook and China’s Huawei. Softbank Group has also been investing heavily in artificial intelligence with its plans to introduce a second Vision Fund that’s estimated to be around $200 billion in size.

Chairman of TSMC, Morris Chang, has described the company’s relationship with Apple as intense. The two companies joined forces back in 2010, the same year Apple released its iPhone 4. Even though both parties took on a substantial risk, Williams credited Chang for TSMCs huge capital investment to help make things happen more quickly. Now Apple’s having all of it’s new iPhone and iPad chips from TSMC.

Source SCMP

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KC Cheung
KC Cheung
KC Cheung has over 18 years experience in the technology industry including media, payments, and software and has a keen interest in artificial intelligence, machine learning, deep learning, neural networks and its applications in business. Over the years he has worked with some of the leading technology companies, building and growing dynamic teams in a fast moving international environment.
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