IBM and Lexus Roll out the First Fully AI-Scripted TV Advert in the World

IBM and Lexus Roll out the First Fully AI-Scripted TV Advert in the World

Although computers may not phase out creative experts anytime soon, artificial intelligence and machine learning can be powerful storytelling...
3 Ways How AI Will Transform Content Marketing

3 Ways How AI Will Transform Content Marketing

The impact of artificial intelligence on digital marketing and content marketing, in particular, is undeniable. However, the truth is that...
Why an AI-Powered Botforce Will Kill Lead Forms

Why an AI-Powered Botforce Will Kill Lead Forms

Lead capture form optimization is more of an art than a science these days. Companies invest a lot of...
Highspot Secures $35 Million for AI Powered Sales Enablement Plaform

Highspot Secures $35 Million for AI Powered Sales Enablement Platform

Highspot, a leading sales enablement platform in the industry, recently made an announcement detailing the completion of its $35...
Adobe Analytics Launches AI Assistant to Help Users Find Deeper Insights

Adobe Analytics Launches AI Assistant to Help Users Find Deeper Insights

Adobe Analytics is a complex product. In fact, it may make users concentrate on a group of metrics at...
How Companies Can Use AI Conversation Bots to Stop Click Fraud

How Companies Can Use AI Conversation Bots to Stop Click Fraud

Marketing is hard enough when there are no set rules. But when click fraud muddies the waters, marketers find...
Adobe’s Marketing Tools Using AI to Predict Best Time to Send Emails

Adobe’s Marketing Tools Using AI to Predict Best Time to Send Emails

Recently, Adobe made news by introducing artificial intelligence into the email marketing space. The tool is geared towards optimizing...
Zendesk Utilising Machine Learning to Predict Customer Queries

Zendesk Utilising Machine Learning to Predict Customer Queries

Adrian McDermott, Zendesk’s president of product, is convinced that artificial intelligence (AI) and machine learning are set to have...
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