Home Media Adobe’s Marketing Tools Using AI to Predict Best Time to Send Emails

Adobe’s Marketing Tools Using AI to Predict Best Time to Send Emails

Recently, Adobe made news by introducing artificial intelligence into the email marketing space. The tool is geared towards optimizing open rates for marketing emails since most of them end up being ignored or lost.

For this reason, the company released a series of upgrades intended for its email manager software Campaign, which not only includes the power to send multilingual push notifications but also create custom email templates.

The technology stemming from Adobe ’s research labs is expected to hit the market in the near future.

What’s more, Adobe Research launched a survey looking at people’s attitudes regarding email and an AI-driven tool that projects the ideal moment for sending a marketing email to a given person.

The concept behind this marketing tool requires marketers to give Adobe Campaign a start and end date for their marketing campaign. In turn, Adobe Sensei will try to figure out the best time to deliver that particular email in the identified recipient ’s inbox.

Adobe Sensei, which is Adobe ’s general term for its machine learning tools will soon be applied in predicting the best times for sending a marketing email.

In this case, the drag-and-drop editor can start from scratch and follows a given series of templates that Adobe created for campaign customers back in 2017.

Furthermore, the tool can be utilized in arranging images, text columns among other key elements that are used in the creation of a modern email campaign.

The photo or image editing features of Adobe Photoshop can also be accessed within the email designer in a bid to carry out functions such as change an image’s focus or balance.

Aside from that Adobe Research also made various changes to the analytics parts of Adobe Campaign. The modifications were drawn from Adobe Analytics’ analysis workspace reporting tool and included drag and drop metrics and custom dimensions.

Email push notifications and multilingual SMS that can be targeted on the basis of customer language preference will also be introduced to Adobe Campaign.

The best part about these features is that a marketer can configure a single push message and include multiple language variants into the particular push message in a bid to make it one object.

They can include a translation for Italian, French, English or anything else. Furthermore, they do not have to come up with different push messages for each of the languages.

Language variations can be added in analytics. Marketers can also target people with personalized offers, especially those based on opens rates among other metrics.

What’s more, Adobe Research is currently developing an AI meant for driving personalized delivery times for emails on the basis of respondents’ open-time history.

Currently, Adobe Research is creating an engagement score that can measure the duration it takes for individuals to open an email specifically from the time it appears in their inbox. Aside from Adobe Campaign upgrades, the company unveiled a survey that focused on what individuals like or dislike about their email inbox and draws responses from about 1,001 participants.

Source TechCrunch

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KC Cheung
KC Cheung
KC Cheung has over 18 years experience in the technology industry including media, payments, and software and has a keen interest in artificial intelligence, machine learning, deep learning, neural networks and its applications in business. Over the years he has worked with some of the leading technology companies, building and growing dynamic teams in a fast moving international environment.
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