Artificial intelligence (AI) is being incorporated into various aspects of everyday life all around us. From smart appliances to machine learning robots, AI is here to stay and for businesses to be able to succeed in today’s market, they need to learn how to incorporate AI into their marketing strategy.
Top companies such as Starbucks and Amazon are already embracing AI in a big way. Both are using the power of cloud-based virtual assistants to enhance their customer’s shopping experience and to streamline ordering.
“As customers become accustomed to AI-powered solutions like Starbucks’ Alexa offering, they’ll expect the same from their local businesses,” says Entrepreneur’s John Swanciger.
The following are 4 ways in which you can incorporate AI into your own marketing strategy:
AI makes it easier for companies to get personal with the customers by getting the right message out to them at the right time.
Human customer service representatives are now starting to be replaced by AI too in the form of chatbots. These friendly chatbots are quite capable of having a meaningful conversation with a customer, answering their questions, whatever time it may be.
AI comes in very useful here in the form of dynamic pricing. Dynamic pricing essentially offers discounts only to those that need it to go ahead with the purchase. What this means for the business is that its bottom dollar won’t be affected quite so much as if it had offered discounts for everyone.
3. Data processing
AI can save companies countless hours of manpower with its powerful data analyzing and processing capabilities. It’s also able to generate more viable leads.
Customer experience can be heightened in many ways through customization and the use of artificial intelligence. Facial recognition technology is now more than 99 per cent accurate when it comes to identifying faces. It’s that good that nearly 60% of all UK fashion retailers are using the technology to send real-time offers to individual customers.
There are many ways in which AI can help your business in regards to its marketing ploys. Speech recognition and translation AI could help your business reach out more easily across the globe by translating all your content in minutes for your international clientele to enjoy.
AI offers improved efficiency and virtually endless possibilities for targeted marketing. With more and more companies implementing AI into their business models, it won’t be long before it’s the norm and to see a business operating without AI will be a rarity.