Artificial intelligence is undoubtedly revolutionized human lives. In fact, PwC found that 55 percent of the customers would wish to get new media recommendations from artificial intelligence (AI). This technology accentuates the extent to which we humans have incorporated technology into our personal lives.
Although Microsoft, Amazon, and Google are some of the major entities that appear to have adopted bot-driven business activities, other companies may soon follow suit.
The ability of artificial intelligence to generate and evaluate data can easily enhance business operations for various industries including travel, restaurants, and hospitality. These markets are bound to experience success when they integrate chatbots and machine learning into their marketing strategies or customer experiences.
To avoid being left out, smaller businesses can take up AI with a good strategy by obtaining insights regarding business AI from larger companies. Instead of imitating the latest trends in this new technology space, smaller enterprises ought to take small calculated steps to achieving success with AI adoption. Here’s how some three non-tech firms are embracing artificial intelligence (AI) and what to learn from them.
1. United Airlines: Virtual Assistant-Driven Support
After integrating with Amazon Alexa in 2017, United Airlines, the third-leading US-based airline, became the first of its kind airline company. Through the United skill app, customers were not only able to interact with Alexa but also obtain relevant answers to commonly asked questions about the airline’s domestic flights. In response to the success achieved using Amazon Alexa, United Airlines went ahead to integrate with Google’s Home Assistant in a bid to allow its clients to access any updates through their smartphones.
To join the airline company in its quest to adapt to the rapidly changing consumer behaviour, take advantage of Google and Amazon’s AI infrastructure with various tools such as Actions on Google and Alexa Skills on Amazon instead of trying to create yours. Both companies also have a professional support team that can guide your company through the AI integration process.
2. Marriott Hotels: Branded Applications Boost Data Collection
Leaders in the event planning and hospitality industries such as Marriott have benefited greatly from artificial intelligence, especially in monitoring management through digital applications. As such, event planners are provided with access to the Marriott Meeting Services App in a bid to help them plan, launch and oversee their event when they book the hotel. Thanks to the app, they can get real-time updates regarding their event hotel service, catering, and locations.
You can also achieve success using the same technique as Marriott. Try integrating your own branded mobile app with chatbots or machine learning function to boost data collection.
3. Lemonade Insurance: Chatbots Lead to Smooth Businesses Activities
Lemonade Insurance, a New York-based startup, has turned to chatbots and machine learning to handle insurance claims, reduce paperwork and deliver services when producing quotes. The company highly acknowledges the ability of AI to transform the insurance industry. The same way Lemonade uses chatbots to simplify it business processes, you can outsource or build a chatbot platform to communicate to or collect data from your customers.