Content marketing is big business, but it’s also tough. According to a survey carried out by Content Marketing Institute and MarketingProfs, nearly a third of all content marketer’s budget is spent on this one task. So how can they improve this? Through the use of artificial intelligence (AI) in marketing, that’s how.
AI provides businesses with a reliable solution for when they need to produce results more quickly and more accurately than a human ever could.
Adding AI to your workforce doesn’t necessarily mean you need to lose all your existing staff either, it’s simply adding an extra pair of very efficient, virtual hands.
In terms of marketing, AI systems are already being used to make predictions about what their customers want, to personalize offers, and to produce performance-driven suggestions as to how to improve the business.
They can analyze large amounts of data in a matter of minutes and use that data to help improve your content marketing strategy through the use of natural language processing (NLP) and natural language generation (NLG).
NLP is an AI technology that uses algorithms to read the content you’ve written and then makes relevant suggestions on how to improve or correct it. NLG, on the other hand, writes the content.
It takes content from say a spreadsheet and transforms it into a story in seconds. The template must be set up by a human and takes a lot of work to reach the end result, but is well worth it.
For content marketers, AI provides three major functions:
Creates content quicker:
Automated Insights is one solution that can be adopted in this area. It’s an NLG type AI technology that will automatically create content straight from the spreadsheet. Narrative Science is another similar program that also comes highly recommended. You could also employ the use of Scoop.it or Curata in which to speed up your content creation.
Create better content:
MarketingMuse is an AI solution designed to improve your content by giving you ideas on what to write about and how to best approach the subject.
Improve content performance:
A good AI solution for improving content performance is OneSpot. This AI application captures the user’s data as they enter the site and uses it to predict what content they might want to see next. Statistics have shown that this results in a much higher level of engagement with the customer.
Source Marketing AI Institute