Pefin is a platform that provides personalized, unbiased, artificial intelligence (AI) based financial advice and is the first of its kind. Founded by former Wall Street Executive Ramya Joseph, Pefin’s making a storm around the world already. The AI platform offers a variety of services in which to help its customers including:
- Investment Advice
- Portfolio Management Services
- Savings and Debt Management Advice
- Long-term Financial Planning Services
- Updates and Real-time Monitoring
It offers comprehensive advice and personalized recommendations in regards to the user’s current situation and plans moving forward. Users link their financial data such as their bank accounts, credit cards, investment accounts, etc to the platform.
Another cool feature about the AI platform is the interactive chat experience that helps the user come up with a solid plan in regards to things such as planning for college, to changing jobs, to making plans for retirement. The plans will include advice as to how to save to achieve their goals, if investment is right for them, and when they should repay debt. Eventually, Pefin will learn the user’s spending behaviour and adapts the plan accordingly.
Pefin works 24/7 to find viable solutions to its customers based on changing markets and spending patterns. It also uses military-grade encryption to ensure its users personal financial data remains safe. For as little as $10 per month, users can get sound financial planning advice from Pefin, but if you are interested, you may have to hurry. This deal is only available to the first 100,000 and then increased to $15 per month for the same service. Any advice given in regards to investments is offered by Pefin Advisors.
“Pefin was born out of a recognition that something had to change in the way financial advice was being delivered to people, “ said Pefin’s founder, Ramya Joseph. “My Wall Street career helped millionaires and yet I saw my own parents and close friends of modest income, being sold investment products or services they didn’t need when seeking advice. Pefin was built to make sure anyone could access true fiduciary advice – from planning and saving to investing, in a way that only acts in their best interest.”
Catherine Flax is the company’s CEO and she has more than 20 years experience in the financial industry world. “Technology is transforming every aspect of our lives, and it was long overdue that it be applied to personal finance,” she says. “Pefin plays a pivotal role in this shift – offering affordable, fiduciary advice that encompasses all areas of a user’s personal finances.”