Avvio is a hotel engine booking provider that’s based in the Republic of Ireland. Founded in 2002, the company has worked hard to get where it is today as one of the leaders in its field. Some of its current clients include Marriott Hotels, Resorts, and Suites; Hastings Hotels; The Rathbone Hotel London; and Kelly’s Resort Hotel & Spa. And now, through the introduction of a new generation of booking engine, Avvio will strengthen its position even more.
Allora is the name given to the new booking system that uses artificial intelligence (AI) to learn from each online interaction that occurs. Built over 18 months ago, the aim of the system is to make interactions between hotels and guests an easier, and much more enjoyable experience. “Hotels can benefit from networked intelligence,” said Avvio co-founder and CEO Frank Reeves. “With bigger data you unearth better patterns quicker, and rapid feedback leads to greater innovation. It enables each hotel to build on insights from across our network and drive precision with their own data.”
Using machine learning as well as other advanced AI techniques, Allora learns customer behaviour in order to facilitate a conversation between the guest and hotel just when they need it most. This helps to heighten the customer experience and hopefully have them coming back for more. The AI booking engine uses learning models to analyze large amounts of data to identify which variations will make the best configuration. As it crunches through all this data it adds intelligence to the network.
“Ultimately, Allora is more than a booking engine, it’s a conversation platform, which is genuinely trying to curate a more refined and more appropriate experience for each website visitor,” said Reeves. “That may be a conversation about loyalty, a booking or an upsell. We can’t continue to provide all customers with the same conversation.”
The way in which Allora will do this is by tracking and analysing data relating to various properties based on guest history, interactions on the site, geography, and more. The AI system will work alongside any hotel’s existing property management system through a simple, plug-and-play operation. It will optimize the booking process for customers based on previous guest behaviors.
Source Hotel Management